Link building is the process of increasing a site’s visits through increasing the site’s ranks in the search engine results. It is one of the many strategies online marketers use to increase their sales.
There are two types of link building, namely organic link building and artificial link building. In organic link building, the links are not produced with automated systems. Also known as natural links, organic links are not elicited by webmasters. Artificial links, on the other hand, are manipulated. They do not need other people to link a certain site to an external one – webmasters can do this and build the link themselves.
But how do you go about link building? Here are some strategies to consider:
1. Content-Based link building
One of the strategies in link building is content-based link building. As its name suggests, this type of strategy capitalizes on the content of the website. The better and more meaningful the content, the more effective this strategy is. Your site’s content can take in the form of a video, data visualization, infographic, how-to guide, image gallery, and tutorials.
Make sure that your content is informative, interesting, funny, and of high quality. Place yourself in the shoes of the reader; is this worth-sharing? Would this earn a lot of likes, shares and retweets?
Good content would mean more likes, shares and retweets. Good content would mean more readers and viewers and eventually to more sales.
2. Guest blogging
Blogging is the new diary of the youth today. Guest blogging is the process of approaching a blogger to feature and promote a certain brand in his blog.
Guest blogging is very effective as it is very personal and lasts longer than the normal advertisements. The traffic it brings to the site lasts as long as the link and the blog is active.
3. Get customers to link to you
This tactic is very common for online sellers. Online sellers would ask their customers to feature them on their own pages after a successful transaction. This way it is already a form of testimonial and endorsement of your customer to his or her friends.
This would also increase your credibility as a buyer since you can prove, through your recent buyers that you were able to deliver a deal. Not only is this free but it is also very effective.
You could also conduct contests and promos that require prospective buyers to post something about your brand and tag, tweet or share it to their friends. The post that has the most number of likes, shares or tweets would win. This way, your product is getting publicity at very minimal effort and cost.
4. Ego bait
Another of the many strategies in link building, ego bait is the method of attracting a person to a certain page by capturing the ego of that person.
In Ego Bait, a ‘praise’ article is written which includes a certain list of people and their brand (Example: 10 best telecommunication companies in the country). This link in turn is sent to the people, who later on generates the views. Some companies, out of delight, even feature these articles on their very own sites.
5. Broken links
Have you ever visited a site and ended up feeling disappointed because it had a ‘404 sign’ or a broken link sign? Well, it’s about time we took advantage of these valuable broken links.
For example, a telecommunication company website has a broken link. As a phone seller company, you can contact the webmaster of the site and offer to link that broken page to yours instead. The key to this, however, is making sure that your content is of high-quality.
Link building is a strategy to boost the popularity of websites. There many other strategies in link building left for you to discover. Remember though, that the right approach largely depends on your needs, resources, and audience.